C/4HANA, SAP's Customer Experience Suite, comprises several cloud-based applications that offer a range of key features to enhance customer engagement and improve business operations.
C/4HANA is an abbreviation for SAP Customer Experience Suite (formerly known as SAP Hybris). It is a customer relationship management (CRM) solution offered by SAP, a leading enterprise software company. C/4HANA is designed to help businesses manage their customer interactions and improve customer engagement.
The “C” in C/4HANA stands for “Customer,” indicating its focus on enhancing customer experiences and building strong relationships.
This component helps businesses create and execute marketing campaigns, analyze customer behavior and preferences, and personalize marketing efforts.
Formerly known as SAP Hybris Commerce, this application enables companies to create and manage e-commerce websites, handle online transactions, and deliver personalized shopping experiences.
This component supports the sales process by providing tools for managing customer interactions, tracking sales opportunities, and automating sales tasks.
It focuses on customer service and support, offering features such as case management, service ticketing, knowledge base management, and service analytics.
For SAP C/4 HANA Implementation ?
SAP C/4HANA, also known as SAP Customer Experience Suite, is a comprehensive set of cloud-based applications designed to enhance customer engagement and improve the overall customer experience. It serves as a customer relationship management (CRM) solution, helping businesses manage their customer interactions, sales processes, marketing efforts, and service operations.
while SAP S/4HANA is an ERP system that addresses the broader needs of an organization's internal operations, C/4HANA is a CRM suite specifically designed to enhance customer engagement and manage customer relationships. Both S/4HANA and C/4HANA are part of SAP's portfolio and can work together to provide end-to-end solutions for businesses, integrating core operations with customer-facing activities.
SAP C/4HANA is a transformative CX suite that redefines CRM by expanding its scope beyond sales and placing the customer at the center of the business strategy.