C/4HANA, SAP's Customer Experience Suite, comprises several cloud-based applications that offer a range of key features to enhance customer engagement and improve business operations.
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C/4HANA is an abbreviation for SAP Customer Experience Suite (formerly known as SAP Hybris). It is a customer relationship management (CRM) solution offered by SAP, a leading enterprise software company. C/4HANA is designed to help businesses manage their customer interactions and improve customer engagement.
The “C” in C/4HANA stands for “Customer,” indicating its focus on enhancing customer experiences and building strong relationships.
This component helps businesses create and execute marketing campaigns, analyze customer behavior and preferences, and personalize marketing efforts.
Formerly known as SAP Hybris Commerce, this application enables companies to create and manage e-commerce websites, handle online transactions, and deliver personalized shopping experiences.
This component supports the sales process by providing tools for managing customer interactions, tracking sales opportunities, and automating sales tasks.
It focuses on customer service and support, offering features such as case management, service ticketing, knowledge base management, and service analytics.
C/4HANA consolidates customer data from multiple sources, providing a unified view of customers. This enables businesses to understand customer preferences, behavior, and history, empowering them to tailor interactions and offerings.
C/4HANA provides robust analytics and reporting capabilities, allowing businesses to gain insights into customer behavior, sales performance, marketing effectiveness, and service metrics.
With Anaplan, businesses can quickly respond to changing market conditions, new opportunities, or unforeseen challenges. The platform supports dynamic modeling, scenario planning.
C/4HANA enables businesses to deliver personalized and seamless customer experiences across various touchpoints, leading to increased customer satisfaction and loyalty.
C/4HANA's marketing capabilities allow businesses to create targeted campaigns, analyze customer behavior, and personalize marketing efforts. This results in higher conversion rates, improved campaign ROI, and better marketing decision-making.
C/4HANA integrates with other SAP systems and third-party applications, enabling smooth data flow and process synchronization. This facilitates end-to-end business operations and enhances overall efficiency.
C/4HANA's integration capabilities help businesses connect various systems and applications, including SAP and non-SAP solutions, ensuring seamless data flow and process synchronization. This addresses the problem of integration challenges and enables businesses to operate in a connected ecosystem.
C/4HANA offers advanced analytics and reporting capabilities that enable businesses to gain actionable insights into customer behavior, preferences, and engagement patterns. This solves the problem of limited visibility into customer insights and allows businesses to make data-driven decisions.
C/4HANA's marketing capabilities enable businesses to orchestrate and execute targeted campaigns, analyze customer behavior, and personalize marketing messages. This helps overcome the problem of disconnected marketing efforts and improves the effectiveness of marketing strategies.
C/4HANA consolidates customer data from multiple sources into a unified view, solving the problem of fragmented and siloed customer information. This enables businesses to have a comprehensive understanding of their customers.
C/4HANA streamlines sales processes by automating manual tasks, providing real-time visibility into sales opportunities, and enabling effective lead and opportunity management. This helps sales teams operate more efficiently, close deals faster.
C/4HANA helps ensure data consistency by centralizing customer information and synchronizing it across systems. This solves the problem of inconsistent and outdated customer data, enabling accurate and reliable insights.
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SAP C/4HANA, also known as SAP Customer Experience Suite, is a comprehensive set of cloud-based applications designed to enhance customer engagement and improve the overall customer experience. It serves as a customer relationship management (CRM) solution, helping businesses manage their customer interactions, sales processes, marketing efforts, and service operations.
while SAP S/4HANA is an ERP system that addresses the broader needs of an organization's internal operations, C/4HANA is a CRM suite specifically designed to enhance customer engagement and manage customer relationships. Both S/4HANA and C/4HANA are part of SAP's portfolio and can work together to provide end-to-end solutions for businesses, integrating core operations with customer-facing activities.
SAP C/4HANA is a transformative CX suite that redefines CRM by expanding its scope beyond sales and placing the customer at the center of the business strategy.
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